{"id":322,"date":"2021-06-28T11:32:59","date_gmt":"2021-06-28T07:02:59","guid":{"rendered":"https:\/\/proclick.ir\/blog\/?p=322"},"modified":"2022-06-19T09:47:25","modified_gmt":"2022-06-19T05:17:25","slug":"typography","status":"publish","type":"post","link":"https:\/\/proclick.ir\/blog\/typography\/","title":{"rendered":"\u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u0686\u06cc\u0633\u062a\u061f"},"content":{"rendered":"<p><a href=\"https:\/\/proclick.ir\/blog\/typography\/\">\u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc<\/a>\u060c \u0627\u06af\u0631 \u0628\u062e\u0648\u0627\u0647\u06cc\u062f \u062d\u0631\u0641 \u0628\u0632\u0646\u062f\u061b \u0628\u0631\u0627\u06cc \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u062d\u0631\u0641\u200c\u0632\u062f\u0646\u060c \u0627\u062d\u062a\u06cc\u0627\u062c \u0628\u0647 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0641\u0646\u0648\u0646 \u06a9\u0644\u0627\u0645\u06cc \u062f\u0627\u0631\u062f. 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https:\/\/proclick.ir\/blog\/wp-content\/uploads\/2021\/06\/64613131313.jpg 1024w, https:\/\/proclick.ir\/blog\/wp-content\/uploads\/2021\/06\/64613131313.jpg 768w, https:\/\/proclick.ir\/blog\/wp-content\/uploads\/2021\/06\/64613131313.jpg 600w, https:\/\/proclick.ir\/blog\/wp-content\/uploads\/2021\/06\/64613131313.jpg 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-size: 12pt;\"><a href=\"https:\/\/proclick.ir\/blog\/typography\">\u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u0686\u06cc\u0633\u062a<\/a>\u061f<\/span><\/h2>\n<p>\u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u06cc\u0627 \u0646\u0648\u06cc\u0633\u0647\u200c\u0646\u06af\u0627\u0631\u06cc\u060c \u06cc\u06a9 \u0632\u0628\u0627\u0646 \u0628\u0635\u0631\u06cc \u0627\u0633\u062a. \u0645\u0646\u0637\u0642 \u062d\u06a9\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0647\u0631 \u0646\u0648\u0634\u062a\u0647\u200c\u0627\u06cc \u0631\u0627 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href=\"https:\/\/en.wikipedia.org\/wiki\/Typography\">Typos<\/a>) \u0648 \u06af\u0631\u0627\u0641\u06cc\u0627 (Graphia) \u0633\u0627\u062e\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u062a\u0627\u06cc\u067e\u0648\u0633 \u0645\u0639\u0646\u06cc \u0645\u0639\u0627\u062f\u0644 \u0634\u06a9\u0644 \u0648 \u0638\u0627\u0647\u0631 \u0648 \u06af\u0631\u0627\u0641\u06cc\u0627 \u0645\u0639\u0646\u0627\u06cc\u06cc \u0645\u0639\u0627\u062f\u0644 \u0646\u0648\u0634\u062a\u0646 \u0648 \u0646\u06af\u0627\u0631\u0634 \u062f\u0627\u0631\u062f. \u0631\u0648\u06cc\u200c\u0647\u0645\u200c\u0631\u0641\u062a\u0647 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u0645\u0639\u0646\u0627\u06cc \u0645\u0639\u0627\u062f\u0644\u0647 \u0646\u0648\u06cc\u0633\u0647 \u0646\u06af\u0631\u06cc \u0628\u0647 \u0646\u0648\u0634\u062a\u0647 \u0646\u06af\u0627\u0631\u06cc \u062f\u0627\u0631\u062f. \u0627\u0645\u0631\u0648\u0632\u0647 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc 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\u0646\u0627\u0645\u0641\u0647\u0648\u0645 \u0646\u0634\u0648\u062f \u0648 \u06a9\u0627\u0631\u0627\u06cc\u06cc\u200c\u0627\u0634 \u06a9\u0647 \u0631\u0633\u0627\u0646\u062f\u0646 \u067e\u06cc\u0627\u0645 \u0627\u0633\u062a \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0646\u062f\u0647\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-327\" src=\"https:\/\/proclick.ir\/blog\/wp-content\/uploads\/2021\/06\/64646464.jpg\" alt=\"\u062a\u0639\u0631\u06cc\u0641 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u062a\u0641\u0627\u0648\u062a\u06cc \u0628\u0627 \u062e\u0648\u0634\u0646\u0648\u06cc\u0633\u06cc \u062f\u0627\u0631\u062f\u061f\" width=\"600\" height=\"840\" srcset=\"https:\/\/proclick.ir\/blog\/wp-content\/uploads\/2021\/06\/64646464.jpg 214w, https:\/\/proclick.ir\/blog\/wp-content\/uploads\/2021\/06\/64646464.jpg 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><span style=\"font-size: 12pt;\">\u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u0628\u0647 \u0686\u0647 \u0648\u0633\u06cc\u0644\u0647\u200c\u0627\u06cc\u061f<\/span><\/h2>\n<p>\u0647\u0645\u0627\u0646\u200c\u0637\u0648\u0631 \u06a9\u0647 \u06af\u0641\u062a\u06cc\u0645 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u0628\u0627 \u0627\u0646\u0642\u0644\u0627\u0628 \u0635\u0646\u0639\u062a\u06cc \u0648 \u0633\u0627\u062e\u062a \u0645\u0627\u0634\u06cc\u0646 \u062a\u0627\u06cc\u067e \u0648\u0627\u0631\u062f \u0632\u0646\u062f\u06af\u06cc \u0628\u0634\u0631 \u0634\u062f \u0648 \u0628\u0639\u062f \u0627\u0632 \u0627\u0646\u0642\u0644\u0627\u0628 \u06cc\u0627 \u0639\u0635\u0631 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u060c \u062a\u0628\u062f\u06cc\u0644 \u0628\u0647 \u0628\u062e\u0634 \u062c\u062f\u0627\u06cc\u06cc\u200c\u0646\u0627\u067e\u0630\u06cc\u0631 \u0648 \u0627\u0646\u06a9\u0627\u0631\u0646\u0634\u062f\u0646\u06cc\u200c\u0627\u06cc \u0627\u0632 \u0632\u0646\u062f\u06af\u06cc \u0631\u0648\u0632\u0645\u0631\u0647 \u0645\u0627 \u0634\u062f. \u0633\u0624\u0627\u0644\u06cc \u06a9\u0647 \u067e\u06cc\u0634 \u0645\u06cc\u0627\u06cc\u062f \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u0686\u0637\u0648\u0631 \u0648 \u0628\u0647 \u0686\u0647 \u0648\u0633\u06cc\u0644\u0647\u200c\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0635\u0631\u06cc \u0627\u062b\u0631\u06af\u0630\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/p>\n<p>\u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u0628\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u062f\u0633\u062a \u0628\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u0633\u0627\u062e\u062a\u0627\u0631 \u0648 \u0686\u06cc\u062f\u0645\u0627\u0646 \u0646\u0648\u0634\u062a\u0647 \u0645\u06cc\u200c\u0632\u0646\u062f \u06a9\u0647 \u0645\u0647\u0645 \u062a\u0631\u0646 \u0648 \u067e\u0631\u06a9\u0627\u0631\u0628\u0631\u062f \u062a\u0631\u0646 \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u0634\u0631\u062d \u0632\u06cc\u0631 \u0627\u0633\u062a:<\/p>\n<h2><span style=\"font-size: 12pt;\">\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0628\u0646\u06cc\u0627\u062f\u06cc<\/span><\/h2>\n<ul>\n<li>\u0637\u0631\u062d \u062d\u0631\u0648\u0641\u060c \u062a\u0627\u06cc\u067e \u0641\u06cc\u0633 (Typefce) \u06cc\u0627 \u0647\u0645\u0627\u0646 \u062e\u0627\u0646\u0648\u0627\u062f\u0647 \u0641\u0648\u0646\u062a (font family): \u0628\u0647 \u062f\u0633\u062a\u0647\u200c\u0627\u06cc \u0627\u0632 \u0641\u0648\u0646\u062a\u200c\u0647\u0627 \u06af\u0641\u062a\u0647 \u0645\u06cc\u0634\u0648\u062f \u06a9\u0647 \u062f\u0631 \u0637\u0631\u062d \u0645\u0634\u062a\u0631\u06a9 \u0647\u0633\u062a\u0646\u062f. \u0637\u0631\u062d \u0634\u0627\u0645\u0644 \u062d\u0631\u0648\u0641\u060c \u0627\u0639\u062f\u0627\u062f \u0648 \u0639\u0644\u0627\u06cc\u0645 \u0646\u06af\u0627\u0631\u0634\u06cc \u0627\u0633\u062a.<\/li>\n<li>\u0641\u0648\u0646\u062a<\/li>\n<li>\u0627\u0631\u062a\u0641\u0627\u0639 \u06a9\u0627\u0631\u0627\u06a9\u062a\u0631 (x-height): \u0647\u0631 \u062a\u0627\u06cc\u067e \u0641\u06cc\u0633 \u0627\u0646\u062f\u0627\u0632\u0647 \u0645\u0634\u062e\u0635 \u062e\u0648\u062f \u0631\u0627 \u062f\u0627\u0631\u062f. \u0627\u06af\u0631 \u06cc\u06a9 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641 \u0628\u062e\u0648\u0627\u0647\u062f \u0627\u0632 \u0641\u0648\u0646\u062a\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06a9 \u062f\u0631 \u0637\u0631\u062d \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u062f\u061b \u0628\u0627\u06cc\u062f \u0628\u0647\u200c\u062a\u0646\u0627\u0633\u0628 \u0627\u0631\u062a\u0641\u0627\u0639 \u062a\u0627\u06cc\u067e \u0641\u06cc\u0633\u200c\u0647\u0627\u06cc \u0645\u0648\u0631\u062f\u0627\u0633\u062a\u0641\u0627\u062f\u0647\u200c\u0627\u0634 \u062f\u0642\u062a \u06a9\u0646\u062f.<\/li>\n<li>\u067e\u0647\u0646\u0627\u06cc \u06a9\u0627\u0631\u0627\u06a9\u062a\u0631\u0647\u0627: \u0647\u0631 \u06a9\u0627\u0631\u0627\u06a9\u062a\u0631 \u0641\u0636\u0627\u06cc\u06cc \u0631\u0627 \u0627\u0634\u063a\u0627\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0641\u0636\u0627\u06cc\u06cc \u062e\u0627\u0644\u06cc \u0646\u06cc\u0632 \u062f\u0631 \u0628\u06cc\u0646\u0627\u0646 \u0647\u0633\u062a. \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u062d\u062c\u0645 \u067e\u0631 \u0648 \u062e\u0627\u0644\u06cc \u06a9\u0627\u0631\u0627\u06a9\u062a\u0631\u0647\u0627 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f.<\/li>\n<\/ul>\n<h2><span style=\"font-size: 12pt;\">\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647<\/span><\/h2>\n<ul>\n<li>\u0641\u0627\u0635\u0644\u0647 \u0628\u06cc\u0646\u0627 \u062e\u0637\u06cc (Leading): \u0628\u0647 \u0641\u0627\u0635\u0644\u0647 \u0628\u06cc\u0646 \u062f\u0648 \u062e\u0637 \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0634\u0645\u0627 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u062f\u06cc\u062f\u0647 \u0627\u0634\u06cc\u062f \u06a9\u0647 \u062e\u0637 \u0622\u0646\u200c\u0647\u0627 \u062f\u0631\u0634\u062a\u200c\u062a\u0631 \u0628\u0647 \u0646\u0638\u0631 \u0645\u06cc\u0627\u06cc\u062f \u0627\u0645\u0627 \u0627\u06cc\u0646 \u0642\u0636\u06cc\u0647 \u0628\u0647\u200c\u062e\u0627\u0637\u0631 \u0641\u0627\u0635\u0644\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0628\u06cc\u0646 \u062e\u0637\u0648\u0637 \u0622\u0646\u0647\u0627\u0633\u062a.<\/li>\n<li>\u0641\u0627\u0635\u0644\u0647 \u0628\u06cc\u0646 \u062f\u0648 \u06a9\u0627\u0631\u0627\u06a9\u062a\u0631 (Tracking): \u0628\u0647 \u0641\u0627\u0635\u0644\u0647 \u0628\u06cc\u0646 \u062f\u0648 \u06a9\u0627\u0631\u0627\u06a9\u062a\u0631 \u06cc\u0627 \u062d\u0631\u0641 \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0634\u0645\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0648\u0646\u062a\u200c\u0647\u0627\u06cc \u0628\u0627 \u067e\u0647\u0646\u0627\u06cc \u06a9\u0645 \u0648 \u0641\u0627\u0635\u0644\u0647 \u0632\u06cc\u0627\u062f \u0628\u06cc\u0646 \u06a9\u0627\u0631\u062a\u0631\u0647\u0627\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0646\u0645\u0627\u06cc\u06cc \u0645\u062f\u0631\u0646 \u0628\u0647 \u0644\u06af\u0648\u06cc \u0645\u0648\u0631\u062f\u0646\u0638\u0631\u062a\u0627\u0646 \u0628\u0628\u062e\u0634\u06cc\u062f.<\/li>\n<li>\u0641\u0627\u0635\u0644\u0647 \u0628\u06cc\u0646 \u062d\u0631\u0648\u0641 \u0648 \u06a9\u0631\u062a\u0631 (Kerning): \u0628\u0633\u06cc\u0627\u0631 \u0634\u0628\u06cc\u0647 \u0628\u0647 \u0641\u0627\u0635\u0644\u0647 \u0628\u06cc\u0646 \u062d\u0631\u0648\u0641 Tracking \u0627\u0633\u062a. \u0628\u0627 \u0627\u06cc\u0646 \u062a\u0641\u0627\u0648\u062a \u06a9\u0647 \u062f\u0631 \u0628\u06cc\u0646 \u06cc\u06a9 \u062d\u0631\u0641 \u0648 \u06cc\u06a9 \u06a9\u0627\u0631\u0627\u06a9\u062a\u0631 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f.<\/li>\n<li>\u0637\u0648\u0644 \u062e\u0637\u0648\u0637: \u0627\u06af\u0631 \u0628\u0627 \u0648\u0631\u062f \u06a9\u0627\u0631\u06a9\u0631\u062f\u0647 \u0628\u0627\u0634\u06cc\u062f \u0627\u062d\u062a\u0645\u0627\u0644 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0645\u06cc\u0632\u0627\u0646 \u062d\u0627\u0634\u06cc\u0647 \u0635\u0641\u062d\u0647 \u0628\u0647 \u0686\u0634\u0645\u062a\u0627\u0646 \u062e\u0648\u0631\u062f\u0647 \u0627\u0633\u062a. \u0637\u0648\u0644 \u062e\u0637\u0648\u0637 \u0646\u0648\u0634\u062a\u0647 \u062a\u0627\u0628\u0639 \u0645\u06cc\u0632\u0627\u0646 \u0641\u0627\u0635\u0644\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u062d\u0627\u0634\u06cc\u0647 \u0635\u0641\u062d\u0647 \u062f\u0627\u0631\u0646\u062f. \u0634\u0645\u0627 \u062f\u0631 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0637\u0648\u0644 \u062e\u0637\u0648\u0637\u062a\u0627\u0646 \u0631\u0627 \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0645\u0639\u0646\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0627\u0644\u0642\u0627 \u06a9\u0646\u06cc\u062f\u061b \u062f\u0633\u062a\u200c\u06a9\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0633\u0644\u0633\u0647\u200c\u0645\u0631\u0627\u062a\u0628: \u0633\u0644\u0633\u0644\u0647\u200c\u0645\u0631\u0627\u062a\u0628\u060c \u062a\u0631\u062a\u06cc\u0628\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062e\u0648\u0627\u0646\u0646\u062f\u0647 \u0631\u0627 \u062f\u0631 \u062e\u0648\u0627\u0646\u0634 \u0645\u062a\u0646 \u0647\u062f\u0627\u06cc\u062a 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